Rabu, 28 Maret 2012

lee jeans 101 history


Tidak diragukan bahwa angka ’101′ merupakan angka yang iconic dari brand Lee. Nama 101 sendiri digunakan semenjak tahun 1924 yang diambil dari nomer lot dimana celana Lee Cowboy disimpan dan dikirim dan semenjak saat itulah lot 101 menjadi sebuah identitas orisinil untuk produk jeans dari Lee. Dari tahun ke tahun kemudian, Lee 101 pun berevolusi dari satu model ke model lainnya, seperti 101Z yang menggunakan zipper dan 101B yang menggunakan button fly tradisional.
Lee sebagai brand workwear awalnya, mulai mengenalkan produk yang fokus pada jeans pada tahun 1924 dengan dikeluarkannya Lee Cowboy 101. Pada pengenalannya, produk Lee 101 memiliki bagian crotch berbentuk U (U-shape saddle crotch) yang didesain sesuai dengan kebutuhan spesifik para koboi dan penunggang rodeo pada saat itu. Ide untuk memfokuskan produk jeans bagi para koboi dan penunggan rodeo terbukti sangat krusial dan tepat karena ternyata pasar koboi dan penunggang rodeo merupakan pasar yang mempromosikan Lee Jeans ke seluruh dunia.
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Selebaran yang memperkenalkan Lee 101
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Lee 101 advert
Seiring perkembangannya, Lee 101 memiliki banyak varian jeansnya sesuai dengan waktu dan jaman, seperti ketika mereka pertama kali mengenalkan jeans dengan zipper fly, penggunaan leather patch dengan Hair-on-hide sampai penggunaan Lazy S pada kantong belakang. Seiring dengan makin terekspos dan terkenalnya Lee 101, para artis Hollywood seperti James Dean, Marlon Brando dan Marilyn Monroe juga turut membawa denim dan jeans dari dunia workwear ke popular culture.
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Original Lee 101
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James Dean dengan Lee 101
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Marilyn Monroe memakai Lee 101 Storm Rider Jacket
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Having taken its name from the lot number where the original Lee Cowboy pants were shipped and stored, lot ‘101’ was the origin of the company’s jeanswear. From timeafter Lee 101 become the brand’s identity and origin and evolved from one model to another, for example 101z which use zipper fly as opposed to the more traditional 101b with button fly.
Lee is a major player in workwear industry at the time and they started to introduce their product which focus on jeanswear on 1924 with the introduction of Lee Cowboy 101 as their main product. It has a U-shape saddle crotch with button fly which was designed to cater to the specific needs of cowbots and rodeo riders. This idea to focus on the cowboy proved to be crucial as it was the market that was to become the major promoter of jeanswear throughout the world.
As time goes, Lee also evolves and introducing some of revolutionary features, such as the world’s first ever zip fly cowboy jeans ‘101Z’ in 1926, ‘Hair-on-Hide’ leather patch in 1936 and ‘Lazy S’ back pocket stitching in 1944, and those made Lee ‘101’ ever proud denim choice for decades. Movie stars like James Dean and Marlon Brando wore Lee jeans in movies and played a big part in the transformation of denim from workwear to pop culture.

Jumat, 16 Maret 2012

sangkuriang

Long time ago in West Java, lived a beautiful girl named Dayang Sumbi. She was also smart and clever. Her beauty and intelligence made a prince from the heavenly kingdom of Kahyangan desire her as his wife. The prince asked permission from his father to marry Dayang Sumbi. People from Kahyangan could never live side by side with humans, but his father approved on one condition, when they had a child, the prince would transform into a dog. The prince accepted the condition. They get married and lived happily in the woods until Dayang Sumbi gave birth to a baby boy. The prince then changed into a dog named Tumang. Their son is named Sangkuriang. He was very smart and handsome like his father. Everyday, he hunted animals and looked for fruits to eat. One day, when he was hunting, Sangkuriang accidentally killed Tumang. His arrow missed the deer he was targeting and hit Tumang instead. He went home and tells her mother about the dog. “What?” Dayang Sumbi was appalled. Driven by sadness and anger, she grabbed a weaving tool and hit Sangkuriang’s head with it. Dayang Sumbi was so sad; she didn’t pay any attention to Sangkuriang and started to cry. Sangkuriang feel sad and also confused. How can his mother love a dog more than him? Sangkuriang then decided to go away from their home and went on a journey. In the morning, Dayang Sumbi finally stopped crying. She started to feel better, so she went to find Sangkuriang. But her son was no where to be found. She looked everywhere but still couldn’t find him. Finally, she went home with nothing. She was exhausted. She fell asleep, and in her dream, she meets her husband. “Dayang Sumbi, don’t be sad. Go look for my body in the woods and get the heart. Soak it with water, and use the water to bathe, and you will look young forever,” said the prince in her dream. After bathing with the water used to soak the dog’s heart, Dayang Sumbi looked more beautiful and even younger